In the modern world, generating and selling online courses has been proved to be very profitable. But even if a course is great, that is not enough; you have to know how to sell it. The best way of promoting through funnel is through a landing page which can be effectively designed. Read this guide to understand how you can effectively design a good landing page and how best to use GetResponse as a good tool for email marketing for increased sales. 

 Why a Landing Page? 

 Landing page is a one-of-its-kind webpage designed for a particular marketing or an advertising campaign. It is that place where a visitor comes to when they click on a link from a received email, an advertised link or any other place they are directed to. Unlike other web pages that have many aims and are developed for stimulating people to move through a site, a landing page is developed in order to have a single message and goal, which is called CTA. 

 The first step in content marketing strategy is to identify your target market. 

 It is very important that before you even begin designing your landing page you must know your target market. It’s therefore very helpful to have relations to their needs, pain and desire since they can go a long way in building a better landing page. 

 Research Your Audience: 

•  Surveys and Questionnaires: Instead, use the information gathering software like Google Forms or SurveyMonkey to obtain the needed data. 
•  Social Media Insights: Many social sites such as facebook and linked in have analytic features which are very helpful. 
•  Competitor Analysis: Analyze your competitors and look at what lacks or what is missing that you can capitalize on. 

 Step 2 Therefore, what differentiates your product or service from your competitor’s is known as the Unique Selling Proposition (USP). 

 Your unique selling proposition is what makes learners understand why your course is different from other similar courses offered in the market. It is a short form on why your course is different and why a person should purchase it. This strategy means that your USP should be promoted and located on the landing page. 

 Crafting a Strong USP: 

•  Be Specific: Production of global assessments should be reduced or eliminated. Several more tips can be mentioned here: Keep the focus on the fact that this is your class and focus on the things that differentiate your course from others. 
•  Solve a Problem: Discuss, where and why, in your course, you focused on solving a particular pain point. 
•  Be Clear and Concise: The best USP must be easily communicable on the surface for customers to grasp without much thought. 

 Step 3 is to develop appealing content that goes hand in hand with the catchy headlines. 

 Content is king here and especially when it comes to the issue that concerns the landing pages. The content needs to be interesting, compel the audience to act in a particular way, and be relevant to them. 

•  Headline: It is therefore important that your headline should be among the first things that the visitors notice. Ideally it should be catchy and let people know the value of the course they are going to pay for. 
•  Subheadline: Subheading should support the headline – give more details or repeat the main point of the headline. 
•  Benefits Over Features: Try to stress on advantages of the course instead of just name calling propositions. Describe how you will assist your students’ lives improve as a result of the course. 
•  Testimonials: It is therefore quite apparent that people gravitate towards using options that have been confirmed to provide the best results by their peers. Add having references from past students who have benefited from the services as a point of prestige. 
•  Video Content: It can be made clear that they can greatly improve engagement. It can be useful to make a brief video where the students and yourself briefly introduce yourself and your course. 
•  Course Curriculum: Electively for your course offer a clear breakdown of what you teach. This makes it easier for potential students to know or rather understand what they are likely to learn. 

 Step 4 in the creation of a landing page is all about looking at landing page elements, creating, and sketching your layout. 

 Concerning the design of your landing page, it should be neat, sleek, and professional and definitely one that echoes your business. 

 Layout and Structure: 

•  Above the Fold: Always ensure to include your key message and your ‘call to action’ on the area of the page that is visible without having to scroll down. 
•  Whitespace: Most importantly, do not crowd the poster; instead, space out the elements to prevent a very cramped look. 
•  Visuals: Make use of quality pictures as well as other graphic related items that can help to give it a professional look. 
•  Mobile-Friendly: Your landing page should also be mobile friendly since mobile devices are used by most people to access the internet. 

 Call to Action (CTA): 

•  Clarity: Avoid the overly complex and always make sure that your CTA can easily be understood. Examples include ‘Enroll Now’, or ‘Get started today’. 
•  Visibility: Ensure that your CTA button has a contrasting color as compared to the rest of your website’s design. 
•  Placement: Position Call To Action buttons anywhere on the page. 

 Step 5: GetResponse for Forged Marketing Technique

 In particular, I like email marketing as this instrument can help promote the landing page and turn the leads into customers. GetResponse is good when it comes to this; it offers various features that can help your marketing agenda.

 Why Choose GetResponse? 

•  Ease of Use: I also liked the ease To use GetResponse it was easy to design and launch the email marketing campaigns. 
•  Automation: Establish drip campaigns which are the programmed sequences of emails, to help cultivate the leads and consumers. 
•  Analytics: It is vital for the emails sent to be monitored and analyzed to provide present detailed statistics. 
•  Landing Page Builder: Another useful feature of GetResponse is its landing page creator; it enables users to create and optimize their pages within the application. 

 Building Your Email List: 

•  Lead Magnets: Provide an incentive for people to subscribe; it can be anything from an eBook or webinar for example. 
•  Opt-in Forms: To employ attractive opt-in forms on your website and profiles you can use GetResponse. 
•  Segmentation: In case you want to share information, it is better to divide your email list in different categories and send them appropriate emails. 

 Creating Effective Email Campaigns: 

•  Welcome Series: If you are using the email service to send your course details to the subscribers, ensure that you have developed a checklist where new subscribers receive an email about your brand and the course. 
•  Nurture Campaigns: Engaging subscribers respond well to timely and meaningful mails, it is advised to have a communication schedule and mail valuable content to the subscribers from time to time. 
•  Promotional Emails: Promote seasonal specials, a temporarily reduced price or a new course to encourage people to buy. 

 Step 6: Analyze and Course of Action 

 Landing page optimization is therefore a process of conducting experiments to check the effectiveness of the landing page and then fixing it if it is not effective. 

 A/B Testing: 

•  Headlines: Experiment with the headlines to determine which one will attract the most attention with the users. 
•  CTA Buttons: Change the color of the buttons, the text on the button and the position of the button on the page. 
•  Content: It is an ideal platform on which different aspects of content can be tried out, for instance, videos as opposed to images or lengthy content as opposed to concise content. 

 Analytics: 

•  Track Performance: To manage the results of your landing page, utilize programs, such as Google Analytics. 
•  Heatmaps: Hotjar a number of tools that offer heat maps that depict which areas people are clicking together with how they are utilizing the page. 

 Feedback: 

•  Surveys: Use surveys to get views from the visitors on the specific landing page. 
•  Usability Testing: This is a process of conducting tests in order to capture any barriers that could be preventing conversions. 

 Conclusion 

 The major points that are in the process of developing the successful landing page to promote your online course are the audience analysis, copywriting, and choosing the effective instruments including such platforms as GetResponse for the email marketing. As stated in this educational guide, the general features of the landing page should be followed strictly to enhance user traffic and leads brought by it to make them the customers of the company. 

 Just to recall, the principle is that of pausing optimization forever. Constantly experiment with some of the other aspects of your landing page and continually work at identifying what your audience wants in email campaigns. This means that if you follow a good strategy and do not give up, you can indeed sell your course online successfully.