As is well understood, the optimization of tools is decisive in the digital marketing sphere. Two of the most versatile tools that are natural to use when building sales funnels and email marketing are ClickFunnels and GetResponse. Although they share common features, they serve different functions and have their advantages and disadvantages; however, a question appears: which of them is more suitable for using? In this detailed comparison, we’ll take an in-depth look at everything ranging from the aspects of features, the cost, usability, and to the overall worth of both ClickFunnels and GetResponse.
What is ClickFunnels?
ClickFunnels is a web based sales funnel builder that is used to propel potential customers into customers by guiding them through a series of appropriate steps. Situated in Boise, Idaho, ClickFunnels was created in 2014 by Russell Brunson, an acknowledged marketer, author and speaker, specializing in shifting the minds of his audience from the simple creation of website funnels to the generation of political-style sales funnels.
What is GetResponse?
GetResponse also provides marketing automation, email marketing, landing pages and many others. It has been in the market since 1998 which makes it one of the oldest and most reliable tools in the market of email marketing. As for GetResponse it is famous for its functions and easy to use interface.
Key Features Comparison
ClickFunnels vs GetResponse: A Comprehensive Comparison
- Sales Funnel Creation
ClickFunnels:
Drag-and-Drop Builder: There is no need to be a programmer to use ClickFunnels because it has a synthesizing form that permits organizing of numerous elements for composition of sales funnels.
Pre-Built Funnel Templates: Provides numerous templates of funnels for various funnel categories like the webinar funnel, product launch funnel, lead generation funnel, etc.
Funnel Flows: You can easily see your funnel steps and where everything is because you have a good visual view of the process flow.
GetResponse:
Funnel Builder: GetResponse also has a funnel creator; however, it is designed mainly for generating leads and creating email marketing funnels.
Conversion Funnel: Has templates for lead magnet, live webinars, and sales funnels based individually so it is easy to get a funnel up and running.
Visual Workflow: Enables consumers to design intricate processes for the automated management of email marketing campaigns and the incorporation of any number of email messages, landing pages, and/or forms into the process.
- Email Marketing and Automation
ClickFunnels:
Follow-Up Funnels: For email marketers the system called Follow-up Funnels is provided that allows them to create follow-up sequences and broadcasts.
Basic Automation: Allows one to set up basic automation conditions, for instance, automatically sending follow up emails where users take some action in the funnel.
GetResponse:
Advanced Email Marketing: GetResponse provides an option to design and manage email marketing campaigns which are considered to be one of the strongest points of the platform.
Automation Builder: Highly effective visual automation tool that enables users create complex workflow by behavior, actions and segmentation.
Autoresponders: Add scheduling to communicate with subscribers based on time or their actions in an organization’s automation.
- Landing Pages
ClickFunnels:
Landing Page Builder: Sales funnels that can be created in ClickFunnels come with the landing page builder that enables the creation of a landing page.
Templates: Provides multiple landing page templates for different kinds of websites with a high focus on the conversion rate.
GetResponse:
Dedicated Landing Page Builder: GetResponse has a landing page builder as a separate tool with numerous features for editing.
Templates: Offers a diverse package of templatized and advertised professionally for leads, products, and events.
A/B Testing: Integrated A/B testing feature for your landing pages to increase the overall conversion rates.
- Integrations
ClickFunnels:
Third-Party Integrations: There are many third-party software that ClickFunnels can interact with and they include, email marketing tools, payment gateways and customer relationship managers.
Zapier Integration: Enables other apps to integrate ClickFunnels with thousands of others using Zapier.
GetResponse:
Native Integrations: GetResponse integrated each tool natively with many third-party apps, such as other e-commerce platforms, CRM systems, and social media websites.
API Access: Is used to integrate outside systems with the use of its API.
- Pricing
ClickFunnels:
Basic Plan: $97 monthly, it offers the essentials of building funnels.
Platinum Plan: At $297 per month, you get some additional features such as, Follow-Up Funnels and prioritized support.
Two Comma Club X Plan: $2497 per month, for business mostly covering large enterprises, which tends to require more from the software than others.
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ClickFunnels vs GetResponse: A Comprehensive Comparison
GetResponse:
Basic Plan: Begin at $15/month for the features of email marketing and basic automation.
Plus Plan: Starting at $49 per month, it comes with automation builder, and live webinar hosting.
Professional Plan: Special offer from $99 per month, Extra features: marketing automation on the next level, webinars without limits.
Max Plan: That is why we have the ‘custom’ price for our service, ideal for large companies with requirements unique to them.
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Ease of Use
ClickFunnels:
User Interface: ClickFunnels has a rather simple layout to its interface; it is more so focused on providing ease of use. The interface of the drag-and-drop builder is quite easy to use and the platform is built to allows people to create funnels easily.
Learning Curve: What is more, ClickFunnels is rather intuitive and provides full access to the customer, the customer may require time to master the application thoroughly, especially in the case of widespread usage of sales funnels.
GetResponse:
User Interface: Intuitive interface is another factor you should consider if you are going for GetResponse. This view is rather minimalist and very well-structured, which facilitates the user’s easy movement within the different parts of the application.
Learning Curve: GetResponse is not very complex in terms of learning curve and can be mastered within a medium level of complexity. Thus, the platform has many useful functions; however, some of them might be not easy to discover at first sight.
Customer Support
ClickFunnels:
Support Options: Finally, ClickFunnels hosts a customer support including the 24/7 active support through both the email and the chat. The Gold plan also has extended priority support included.
Resources: An extensive library of articles, instructional videos and online groups and forums.
GetResponse:
Support Options: All GetResponse plans include 24/7 live chat and email support to help you with any issues. The options of the superior packages are phone support, among others.
Resources: Wide database, video lessons, webinars, and online communities.
Pros and Cons
ClickFunnels
Pros:
- Great for bringing up a sales funnel in a relatively short amount of time.
- User-friendly drag-and-drop builder.
- Hundreds of customizable funnels that are already built.
- Strong community and resources.
Cons:
- Costs are somewhat higher compared to some other firms or companies.
- As for the corresponding functionality, it is rather simple and less developed in comparison to separate email marketing applications.
- May be difficult to manage for freshers in the field.
GetResponse
Pros:
- Advanced and complete capability in the area of email marketing and automation.
- Landing page builder that is devoted to a particular area with A/B testing.
- Pricing, costs, and access are other advantages particularly in products for small businesses.
- Customer support and customer resourcefulness.
Cons:
- The aspects of funnel building are still not as developed as it is with ClickFunnels.
- It can somewhat be challenging for users who mainly want to work on simple funnels alone.
Which One Should You Choose
It might be hard to decide between ClickFunnels and GetResponse depending on your specified objectives and requirements.
Choose ClickFunnels if:
Your primary area of specialization is in sales funnels and their improvement.
You require a platform that has a rich number of templates of funnels that are already created.
You need a tool that can build your funnels and do basic email marketing all in one.
Choose GetResponse if:
The emphasis is made on such modern tendencies as advanced e-mail marketing and automation.
You require a complete marketing suite that includes and is not limited to landing pages, webinars, and the like.
You are searching for a cheaper solution with a strong focus on the email marketing functionality.
Conclusion
Clickfunnels and Get Response are two amazing tools which when used in your marketing can greatly help in your marketing. ClickFunnels features a variety of features and assistance in creating sales funnels, on the other hand GetResponse is more of a marketing automation platform with focus on email marketing. By defining your requirements and objectives you can select the platform that meets your business needs and objectives and achieve the results immediately.
