Landing pages are critical in any marketing campaign, but not everyone has the technical knowledge-how to design one or the time to build a website.

In the present generation, everyone is busy on the internet, and thus, having an online presence is paramount for any organization or a person intending to extend their market. Historically, developing such a presence implied the development of the website, which is rather a complicated and costly process. However, there is a simpler and more cost-effective solution: It involves designing a landing page. Here is a step by step guide on how to create a landing page without a website using GetResponse, an easy to use email marketing and automation platform.

Why one should use a landing page.

Before diving into the steps, let’s understand why a landing page is beneficial:

• Focused Content: A landing page is a type of web page which has a single goal, it can be the generation of leads, selling of a product or service, or collecting feedback from customers. Such a specific targeting strategy is usually more effective and increases the conversion rate.
• Cost-Effective: Thus, it is much more effective and inexpensive to create a landing page rather than a whole website.
• Ease of Use: Landing pages are not very complicated to design even if you are not a technical person and with tools like GetResponse you are good to go.
• Flexibility and Speed: It does not take much time to create a landing page than it does to create a full website. This speed enables one to change direction of the marketing strategies as required.

What is GetResponse?

GetResponse is a one-stop-shop for your online marketing strategies which include features such as the email marketing, marketing automation and landing pages. It is easy to use and is packed with features that would be useful to both new users and professional marketers.

A Simple Tutorial In Designing A Landing Page With GetResponse.

Here is a step by step process of how to get started with GetResponse:

First of all, if you do not have the GetResponse account yet, you need to create one. GetResponse provides a 30-day free trial, so you do not need to spend a penny to get started with the service.

• Visit the GetResponse website.
• On the right top corner of the home page you will see the “Sign Up Free” button.
• Please provide your information and complete the creation of your account.

The second step is to go to the Landing Page Creator.

Once you’re logged into your GetResponse account, follow these steps to access the landing page creator:Once you’re logged into your GetResponse account, follow these steps to access the landing page creator:

• Navigate to the dashboard.
• Go to the “Create” button.
• Choose “Landing Page” from the drop down list.

The third step is to select a template.

GetResponse has numerous professionally designed templates suitable for various objectives. You can select a template based on your objectives for instance, you can use the template to generate leads, promote a product or even register people for an event.

• Look for the templates that are available.
• Decide on the template that fits your purpose.
• To start editing click on the “Use Template” button and proceed with the customization.

STEP FOUR: LEVERAGING ON THE LANDING PAGE

The design of a landing page is easy when using GetResponse as it has a drag and drop editor to use. Here’s how to make it your own:Here’s how to make it your own:

• Add Your Logo and Branding: This allows you to upload your logo and set the color scheme to that of your preference and that of your brand.
• Edit Text and Images: Select any text box or image and then make the changes that you want to make. Always make sure that the headlines used are interesting and the images used are of the best quality.
• Add Forms: In case you are targeting getting leads, you should include a sign up form to achieve your goal. Arrange the fields of the form in a way that you want to obtain the required information from the client.
• Include a Strong Call-to-Action (CTA): Your CTA has to be simple and persuasive. Some of the effective wordings include; Sign Up Now, Get Started Today, or Download Free.
• Optimize for Mobile: Check that your landing page is responsive in order to fit in any device that it is being viewed in. GetResponse’s templates are responsive, but it is always better to confirm it.

The fifth step is to connect it with email marketing.

Another advantage of GetResponse is that it easily integrates the email marketing platform. Once you get leads from your landing page, you can easily incorporate them in your email list and begin the process of making them your clients.

• To set up the email list, go to form settings and choose the list that will receive new subscribers.
• Create an autoresponder series to welcome new leads, and to give them useful information.

Step 6: Setting up of the SEO and Analytics

To ensure your landing page reaches a wider audience, pay attention to SEO and analytics:

• SEO Settings: Include the title, description, and keywords to your landing page. Ensure that all the elements are appropriate and that you have incorporated the target keywords in them.
• Analytics: To monitor the effectiveness of your landing page, link it to Google Analytics. GetResponse also has inbuilt analytics that will help you monitor the performance of your page.

The seventh and the final step is to publish your landing page.

Once you’re satisfied with your landing page, it’s time to publish it:Once you’re satisfied with your landing page, it’s time to publish it:

• Press the “Next” button.
• Select a subdomain for the landing page or put a custom domain if you have it.
• Go through all the settings and click on publish.

Strategies for a Good Landing Page

• Keep It Simple: Eliminate anything that is not strictly necessary and concentrate on the factors that will have an impact on the achievement of your goal. Less can actually be more, meaning that simplicity can at times work better.
• Use High-Quality Images: Graphics help to attract the audience’s attention in a certain way. Ensure you use high quality, appropriate images that will relate to thet to your offer.
• Compelling Headlines: Your headline should be catchy and should tell the reader as to why this is something that they need to look into.
• Strong CTA: Your call-to-action should be visible and specific on what you want the visitors to do.
• Social Proof: This to include testimonials, reviews, or case studies in order to gain the trust of the potential customers.
• A/B Testing: It is recommended to test various variations of your landing page to find out which one brings the best results. You are also allowed to make A/B tests in GetResponse easily.

Why GetResponse is Good for Landing Pages

• User-Friendly Interface: The drag and drop does make it very easy to use and navigate especially for people who have no prior experience with website builders.
• Professional Templates: It has also grouped its templates according to the type of presentation to make it easier for users to find the correct template for their presentation.
• Integration with Email Marketing: Ensure that your landing page is connected to your email marketing campaigns as this will help in nurturing the leads.
• Analytics and Reporting: GetResponse has built-in analytics to help you know how your landing page is doing and keep improving it.
• Cost-Effective: GetResponse is a quite affordable service and the 30 days free trial gives you a chance to try all the features without any risks.

Real-World Examples

To illustrate the effectiveness of GetResponse landing pages, let’s look at a few real-world examples:To illustrate the effectiveness of GetResponse landing pages, let’s look at a few real-world examples:

Lead Generation: An agency of digital marketing came up with a landing page to offer services on how to get leads for their business. They were able to enhance their lead capture strategies by giving out an e-book for free.

Product Promotion: An e-commerce site employed a landing page to market a new product into the market. It contained beautiful images, strong CTA, and customer reviews; thus, the launch was a success with high conversion rates.

Event Registration: An organization that is not for profit developed a landing page to collect information for participants of a fundraising event. This page was basic and had a clear CTA that assisted them to achieve more than their target in registration.

Conclusion

Surprisingly, it is possible and very efficient to create a landing page without having a website when using GetResponse. Due to the simple interface, numerous templates, and strong integration options, GetResponse can help you design a high-converting landing page without much effort. Whether you want to collect leads, present a product, or get feedback from the customers, a landing page will bring you the desired results within no time and with minimum investment.

So, why wait? Join GetResponse today and begin building great landing pages that generate the desired outcomes!